In treading the journey of doing it for fun, Olufunmi Ehuwa has discovered a profitable way to bring Nigeria’s favourite beans-spread (Aganyin sauce) closer to consumers. Funmi, the law graduate who founded Tasty Corridors, premiered ‘Aganyin Chic’ to meet the demand of beans lovers across Nigeria and the diaspora.
Funmi learnt to make Aganyin sauce at a tender age but didn’t consider the commercial prospect. She recalled, “I helped family and friends prepare it for the fun of it”. In 2017, she started ‘Aganyin Chic’, targeting potential customers who desire beans sauce but couldn’t prepare it due to time constraints. In her words, “This inspiration lead me to create a ready to eat sauce that can last for at least 6 months without reheating or refrigerating while maintaining its original taste”.
The food business based in Lagos which started with just ₦3,000 capital and was overtime maintained with ploughed back profit has developed a creative way to raise funds. Narrating her fund raising experience, “At a point when I discovered that I needed to re-brand Aganyin Chic and I didn’t have the funds to carry out the project, I called on several people to invest and earn 10% returns in two months. I worked very hard in order to meet the two months deadline and eventually delivered”.
Tasty Corridors currently have investors who invested minimum of ₦100,000 with 25% return on investment every 6 months.
Aganyin Chic comes in 500ml, 2 and 3 litre-jars. Tasty Corridors which also produces Ofada sauce is never bothered about competition. According to Funmi, the business has earned its core strength from innovation and customer satisfaction.
When asked about the suitability of the product for the Nigerian Market, she said “There’s a suitable market for our products, as they have gained traction. Aganyin Chic has leveraged on time, originality and convenience. We have a wider reach. Distance is not a barrier for us”.
In the next 5 years, the brand desires to build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation. Stating their intention further, Funmi said “the company will build a standard factory with all necessary government certifications, create employment opportunities for youth in line with Goal 9 of Sustainable Development Goals (SDG) and be known globally for quality, convenience and as the hub of Nigeria’s finest delicacies”.
Speaking on challenges faced “The journey is not for the faint hearted, sometimes you feel like giving up but remembering why you started is the motivation that takes you further. For example, my number one challenge is access to funds. I had limited funds for production. I had to invite investors to invest for a period of 6 months to buy production machines and payback a juicy ROI. We need machines to package the sauce in order to make the product appealing and this doesn’t come cheap”, she said.